Strategy-led copywriting for beauty and wellness brands.

Web, packaging + marketing copy, brand messaging + voice development to connect your brand with people and create loyal customers.

 
 

From business goals to human stories

It takes more than words to resonate with your ideal customer. My approach is led by strategy, industry foresight and getting clarity on your bigger picture. 

By formalising your brand’s purpose, voice and personality, I craft clear and consistent messaging for every touch point.

A human, strategic approach to building your brand. Get compelling copy that delivers your core values, nurtures sales and builds customer loyalty.

1:1 Strategy Hour

Let's deep dive into what's not working and discuss resources and actionable steps that will help you move forward with ease and clarity. 

Copywriting

Find your brand voice and personality to achieve cohesive messaging across every touchpoint. Get strategy-infused copy for packaging, websites, email newsletters, press releases and more.

Web + Email Audits

Get actionable solutions to improve your digital storefront, strengthen the customer journey and nurture more sales. Choose from a full ecommerce website or email marketing audit. 

Some of the brilliant brands I’ve worked with

Where I’ve been featured

  • Sarirah is a gifted and empathic copywriter. Investing in her services has proven not only a welcome source of skill and support as a solo-preneur, but has improved our overall revenue. She is highly skilled and has useful industry knowledge to draw upon when consulting on your own business.

    Sabah Yaqoob, Founder of Calling

  • "I LOVE LOVE it all – every word. It reads and feels exactly how I always wanted it to – with some depth, keeping it real and a little bit of humour and the way I speak. I am so thankful Sarirah.

    Sarah Sklavenitis, Founder of MESSIAH AND EVE

  • "The email strategy and copy you built was such a game changer. Our conversion went from 2.5% to 20%! It's such a meaningful impact for my business."

    Antoinette Rosenberg, Founder of Gather’d Market

  • “Sarirah’s knowledge of the beauty industry, coupled with her expertise in the digital field, makes her a very valuable (and rare) resource. She has a real talent for writing with a genuine passion for the sector. Her calm, methodical approach inspires real trust and makes her a pleasure to work with.”

    Anna-Marie Solowij, Co-Founder of British Beauty Council, Brandstand Communications and Former Beauty Director of Vogue

  • “It is an absolute pleasure working with them. Their fresh and innovative approach to digital strategy has helped us amplify our unique brand positioning and create a strong platform for growth within the beauty industry.”

    Emma Newman, Brand Manager of Emolyne Cosmetics

  • “A fantastic part of my start up business, providing an extensive range of services and industry support. Always available to speak to either on the phone or email and honest in their approach.”

    Sadie Leibo, Founder of Leaves & Flowers

  • "They have helped transform my brand, website, and packaging into works of art. Their communication is as impeccable as their execution of promised tasks."

    Tracy Adkins, Founder of Jivana

  • "Being able to lean on them as a sounding board to get out of my own head, apply meaningful context and industry insight has been so crucial to my journey to launch."

    Sarah Sklavenitis, Founder of MESSIAH AND EVE

  • "They were very attentive to the brands’ needs, enthusiastic with plans and ideas, and over delivered on all the deliverables. It was refreshing to work with a team with such high work ethics and passion."

    Sarah Al Rehaimi , Founder of Hayah Organics

 

NICE TO MEET YOU!

Hi, I’m Sarirah.

My goal is to help founders build resilient, purpose-led brands that thrive in this ever-changing landscape. Together, I want us to find your voice and deliver the words and clarity you need to humanise your brand, connect with customers and sell with intention. 

With 10 years of beauty industry experience on my side, I’m pretty sure there’s a section of my brain reserved for a beauty encyclopedia.

I choose to lead with strategy because if our foundations are wobbly, good copywriting will only take us so far. 

I’d love to be your strategic partner leading the way to craft your brand personality and story and transform it into compelling copy that talks to your people.